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New directions for Wizard World

By Petrea Mitchell| December 18, 2011 | Comments Off on New directions for Wizard World

Comics Beat has an interview with the new chairman of Wizard World, Mike Mathews. His immediate focus appears to be rebuilding relationships with ex-customers and Wizard’s industry peers. As for the future:

“We’ve rebuilt wizardworld.com and are in the process of becoming a vertical ad network similar to Complex and Break.com. We are also running Toywiz.com and we are just finalizing deals with a number of music sites. When you think of us as an entertainment brand we don’t want to be just in a narrow category, but a broader category of entertainment.”

[Hat tip: Isaac Alexander]

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